JELLY JELLY

Jelly Jelly is my digital design studio, created to position my practice clearly within a competitive agency landscape. The goal of this project was to design and build a website that articulated the studio’s value proposition, showcased capabilitIES across web and brand, and established credibility with potential clients, all while balancing personality with a polished, professional presence.

I approached the Jelly Jelly website as a brand and UX exercise, defining how the studio should be perceived before designing how it should look or function. This involved clarifying positioning, tone of voice, and audience priorities, then translating those decisions into a simple, confident site structure focused on clarity, flow, and conversion. The result was a restrained, strategy-led experience that communicates what Jelly Jelly does, who it’s for, and how to engage, without unnecessary complexity.

The project resulted in a fully designed and built agency website, including brand direction, information architecture, UX flows, visual design, responsive layouts, and content strategy. I delivered the site end-to-end, ensuring consistency across design, messaging, and interaction patterns, while creating a flexible foundation that could evolve alongside the studio.